QR Codes at Events and Conferences: Registration, Schedule and Feedback

At events, people already have their phones in hand. A QR code is the fastest way to send attendees to the right information without handing out paper. Used in the right place for the right purpose, it makes organizing easier and lets you measure attendee behavior.

Where QR codes work best

• Registration and check-in: send people to the sign-up form or their ticket.
• Schedule and speakers: open the current program page, so changes show up instantly.
• Maps and directions: link to a venue or booth map.
• Feedback: point to a short survey at the end of a session.
• Sponsor and catalog links: open a product or service page at booths.

Give every code a single job

One code that tries to do several things confuses attendees. Use a separate code and a short label for each purpose: "See the schedule", "Give feedback". Nobody has to wonder what they are about to open.

Placement and size

• Put codes at eye level at the registration desk and entrance, where they are easy to reach.
• On stage and wall screens, show them large enough to scan from the back rows.
• Leave blank space around them and keep the contrast high.
• On digital screens, keep the code up long enough between transitions.

Prepare and test in advance

Print the codes before the event and test them with different phones. Mobile data can be weak at venues, so keep destination pages light and fast. If possible, print the local Wi-Fi details next to the code.

Measure the results

When each code has its own short link, you can see which ones were scanned most. For example, how often the feedback code was opened is an indirect sign of how engaging a session was. You can plan the next event with this data.